A Visit To Fenwick

Yesterday morning, Fenwick of Bond Street invited Alexia in to come and talk to the accessories team about her award winning AW14 collection. This is our first season being stocked by Fenwick and we were so delighted to see how enthusiastic the staff were about the collection. Having only been on sale for three weeks, the fantastic team sold out of our No1 scarf in both Smoke and After Dark. Alexia explained to the team about the history of the company and then gave a demonstration on how to wear an Alexia scarf.  
The team were excited to try on all the scarves with Alexia and to see the many different ways to wear them. They were also told about ‘the point’ of an Alexia scarf; the golden trick for how to wear Alexia scarf is to always grab a point (corner). It’s a trick worth knowing for all our Alexia scarf lovers so I’ll share it with you now. In order to get the scarf to fall perfectly around you every time, grab one of the four corners of the scarf in your right hand, pull the scarf over your left shoulder and around your neck and keep feeding it down your right side until you reach the desired length if you want to wear it open. If you want to loop it, pull it further down your right side and loop it around the front of your neck – never letting go of the point you started with. With scarves such as Harlow and Flora Haze, hold the corner with the cashmere and wrap that around first, that way you keep the warmth of the soft cashmere close to your skin. Of course there are other ways to wear and we’re still experimenting but this is a quick and effective way for classic elegance every time.  
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Thank you so much to the Fenwick team for inviting us in to meet you and we are so excited to be working with you this season! We wish you a wonderful season and really look forward to seeing you all again soon. 
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We will keep you updated with our newsletter and further blog posts about how to wear and we will be back in Fenwick in November for a meet the designer day. We would love to see you all there! 
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