When the scarf is the statement piece
Luxurious fabrics, bright prints and intricate embellishments are the trademark of Alexia scarves.
Whether you’re classic or extravagant, a delicate scarf with a bold print is the perfect accessory. Scarf fanatics might not be as many as shoe shopaholics, but we are a growing little family. For people like us, Alexia Parmigiani’s handmade scarves are the find of the season. And the season being autumn, it definitely comes at the right time.
So who’s the name behind the brand? Well, Alexia Parmigiani is a graduate of the prestigious Central Saint Martins art school. The story goes that soon after graduating, she made the cover of Vogue for a Best of British feature shot by Mario Testino – well, not her exactly, but a pair of her ornate jeans. In 2005 she established her eponymous label and started creating these one-of-a-kind scarves. Although the name gives hints towards Italian craftsmanship, the brand is very much British, based in West London, where its designs are created.
You could recognise an Alexia scarf a mile away – the softest of fabrics are printed with bold patterns and lined with textured fringe. The scarves are produced in the UK and also India, where some of the embellishment techniques characteristic to the brand are applied. Cotton, silk, chiffon or cashmere are the fabrics of choice, and that translates in my mind as ‘Oh, so soft!’.
The scarves feel luxurious to the touch and a joy to the eye, thanks to the inimitable prints in season-friendly tones. These are achieved through (the so popular nowadays) digital and screen-printing techniques. But my favourite feature is most often the contrasting fringe; from delicate cotton pompoms and silk strands to the chunky suede fringing in this fall’s collection. The brand’s also responsible for the zipped scarves of a few years ago. I really loved that idea but wasn’t quick enough to actually snatch one.
For the past years, the brand started creating kaftans, tops and more recently sarongs, with a strong focus on resort wear. I never knew this is my ideal holiday outfit/accessory until now, but my problem should be fixed with Alexia’s 2015 range. You too can find the brand’s products in over 100 locations worldwide, including Italy, Belgium and the UK, but also Japan and USA.
Expect that number to grow as the fashion world put a bit of a spotlight on Alexia Parmigiani recently, awarding her the Drapers Accessories Designer of the Year award in 2014. Head over to Alexia Fashion to check out the entire collection and the list of stockists. Happy shopping!